Businessweek
With Boom in Ultra-Luxury Ships, Even Snobs Like Cruising Now
You never thought you’d see the day, but cruise ships have gotten their sexy back.
Ritz-Carlton’s Ilma.
Source: The Ritz-Carlton Yacht Collection
Picture waking up to a tangerine dawn over the ocean, wrapped in a tangle of soft white linens. You slide into a Frette bathrobe and watch the sun rise from the whirlpool tub on your private terrace. A butler knocks and drops off mimosas.
No, you’re not at a five-star resort; you’re not even on dry land. You’re sailing on a next-generation cruise ship, one that’s smaller, more yachtlike and far more luxurious than its mass-market kin. And like the rest of the jet set, you’re obsessed.