Going Viral
The Mexican Drugstore Mascot Opening Doors to the US
Farmacias Similares’ Dr. Simi plush dolls are popping up in famous arms around the globe, giving the chain brand recognition ahead of its expansion across the border.
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Harry Styles has swayed his hips with a pair of Dr. Simi dolls on stage. Sabrina Carpenter was gifted a Dr. Simi dressed in one of the singer’s signature looks. British singer-songwriter Adele has amassed hundreds of the stuffed figures, going so far as to display her extensive collection in a commemorative book documenting her Las Vegas residency. “Oh my gosh, is that a Dr. Simi? Give me the Dr. Simi!” the 16-time Grammy Award winner exclaims in one video with hundreds of thousands of likes as she collects another decked-out doll from a cheering crowd.