Klook Raises $100 Million, Targets Millennial, Gen Z Travelers
- Funding round led by Vitruvian, taking total above $1 billion
- Younger people increasingly turn to socials for inspiration
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Travel booking platform Klook has raised $100 million in a new founding round led by Vitruvian Partners, bringing the total raised to more than $1 billion, as the company focuses on Millennial and Gen Z travelers.
The two younger generations make up about 70% of Klook’s user base, with more than four-in-five bookings made on its mobile app. That’s made social media platforms a key channel to win customers, according to Eric Gnock Fah, the company’s co-founder and president.