Consumer
Starbucks’ New Cup Doodles Leave Customers Entertained, Confused
- New handwritten messages bear greetings or well wishes
- Starbucks aims to attract customers, turn around business
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Under a new Starbucks Corp. policy, coffee drinkers are starting to see Sharpie-scrawled messages on their to-go cups wishing them a great weekend or simply saying, “Enjoy.”
The personalized notes, which the chain began rolling out in late January, are a bid to better connect with customers. The messages are lightening up some people’s days, but they’re not always landing quite right.