Business
Orange Juice Makers Are Desperate for a Comeback
When OJ was introduced to Americans, its sweet taste propelled it to the top of the charts. Today, that sugar content is more of a liability.
Photo Illustration: Kelda Van Patten for Bloomberg Businessweek
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After years on the sidelines, eggs have brushed off high-cholesterol fears as Americans seek out more protein. Butter, for decades passed over for margarine, is back on the US breakfast table, too. Even cottage cheese, that chunky, polarizing epitome of old-school diet culture, is once more in the fridge.
Orange juice is still waiting for its comeback.