Consumer

VF Corp. Sales Signal Turnaround Is Moving Forward

  • Timberland brand sales were up 11% during the quarter
  • Turnaround plan includes cost reductions and reorganization
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VF Corp., parent to brands including Vans and North Face, reported sales that beat expectations, a sign that its transformation plan is showing results.

Revenue climbed 2% to $2.8 billion last quarter, the company said in a presentation, beating analyst estimates compiled by Bloomberg. Sales for the Timberland brand rose 11% during the period.