Hyperdrive
BYD Wants to Win Over South Korea With $21,600 Electric Car
- Top Chinese carmaker to launch three EV models this year
- Atto 3 will be cheaper than almost all domestic offerings
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China’s BYD Co. will launch three electric passenger cars in South Korea this year, with an aggressive pricing strategy that it hopes will win market share from legacy local brands Hyundai Motor Co. and Kia Corp.
BYD is already taking reservations for the Atto 3, which will cost 31.5 million won ($21,600) for the basic model and 33.3 million won for the upgraded Atto 3 Plus, Inchul Cho, managing director at BYD Korea’s passenger-car business, said Thursday. The automaker is also set to release the Seal electric sedan and Sealion 7 in the second half, Cho said, without disclosing prices.