Watches
Rolex Hikes Watch Prices by as Much as 8% After Gold Surges
- Prices for Rolex models rise as much as 8% to start the year
- Rolex prices reflect currency values and raw material costs
Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024.
The Geneva-based company, controlled by a Swiss foundation named for its co-founder Hans Wilsdorf, began the year by hiking prices as much as 8% on some models made from precious metals.