Billionaires
Super-Spicy Noodles Make Former Stay-at-Home Mom a Billionaire
- Famously hot Buldak noodles drive Korean food giant’s growth
- Kim Jung-soo was asked by father-in-law to join family firm
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It all started from a YouTube video in which a British man attempted to eat Buldak — fire chicken — noodles ten years ago.
That quickly turned viral, with a flood of people posting short videos of themselves daring the notoriously spicy ramen. Grammy-winning rapper Cardi B recounted how she drove for 30 minutes just to buy it. Some noodles were briefly recalled in Denmark earlier this year for being too spicy.