Watches

Trump’s $100,000 Swiss-Made Watch Is a Slow Seller

  • More than 10% of the 147 pricey timepieces sold, maker says
  • Trump watchmaker plans watch and web upgrades to boost sales
A Trump Victory black and gold Tourbillon watch on gettrumpwatches.com

Source: gettrumpwatches.com

Donald Trump is returning to the White House after one of the most remarkable political comebacks in US history. His side hustle as the frontman for a fledgling high-end watch brand, however, is less of a success so far.

The majority of the $100,000 wristwatches endorsed by and featuring the name of the US president-elect have yet to be sold. The Swiss maker of the Trump tourbillon watches has so far received orders for more than 10% of the 147 solid gold and diamond encrusted timepieces for sale on the gettrumpwatches.com website, according to David Gouten, an industry veteran hired by watchmaker Montrichard to oversee the venture.