Consumer

McDonald’s Reaches for Choosy Diners With Value Menu Revamp

New platform will launch on Jan. 7 and include several offers
Burger chain is trying to stoke growth after sales declines

A McDonald's restaurant in Hercules, California. — A McDonald's restaurant in Hercules, California.
Photographer: David Paul Morris/Bloomberg

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By Daniela Sirtori and Ilya Banares

November 22, 2024 at 11:10 AM UTC

Updated on

November 22, 2024 at 12:23 PM UTC

This article is for subscribers only.

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its restaurants.

The company’s new McValue lineup will launch Jan. 7, according to a statement Friday. It will include the chain’s $5 meal deal along with an offer to buy one item and add one for $1. In addition, it will have local deals and discounts for app users. Bloomberg News had earlier reported about the plans.