LVMH to Ramp Up Zenith Brand’s Production of Watch Movements
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The manufacturing of mechanical movements is a critical and costly component of modern industrial watchmaking.
Photographer: Michael Kovac/Getty ImagesLVMH plans to ramp up manufacturing at its Zenith brand to supply movements for timepieces across the luxury group’s watch division.
“We think we can go beyond the brand to develop them as a movement manufacturer for the group,” Frederic Arnault, who heads LVMH’s watch unit, said on Thursday.