Consumer
Watch Industry Failing to Make Models Women Want, Survey Finds
- Gender-specific watches don’t appeal to women, Deloitte says
- Women also underrepresented in senior management roles
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The watch industry isn’t producing and marketing enough models that women want to wear, a survey has found.
Women are increasingly shunning timepieces that target their gender, yet too many ads still include these types of watches, according to 85% of respondents in the survey, produced by Deloitte and nonprofit group Watch Femme.