Shiseido Lowers Full-Year Forecast As China Slump Persists

  • Core operating profit forecast for 2024 cut to 35 billion yen
  • Co. sees persistent weakness in its key market of China

Shiseido now expects full-year operating profit to reach 35 billion yen, down from its previous forecast of 55 billion.

Photographer: Akio Kon/Bloomberg
Lock
This article is for subscribers only.

Shiseido Co. slashed its profit outlook for the year as the Japanese cosmetics giant reported a profit plunge in net income amid a persistent slump in the key Chinese market.

Shiseido reported on Thursday a 26% decline in core operating profit over the first nine months of this year. Net income in the third quarter came in at ¥739 million ($4.8 million), much lower than the ¥13.4 billion average analyst estimate compiled by Bloomberg.