General Atlantic Leads $500 Million Funding for Startup Insider
- AI-powered marketing company is aiming for US expansion
- Founded in Turkey, company was valued at $2 billion last year
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Insider, a global marketing technology platform that uses artificial intelligence, raised $500 million in a funding round led by General Atlantic — a cash influx that will support plans to expand its business in the US.
The startup, co-founded in Istanbul in 2012 by Chief Executive Officer Hande Cilingir, was valued at close to $2 billion in its latest financing last year. The company declined to disclose its valuation in the new funding round.