Watches
Why Staid Swiss Watchmakers Are Embracing a YouTube Loudmouth
Outspoken social media figures are grabbing attention in the watch world
One reason that Nico Leonard, a foul-mouthed Dutchman based in Belfast, became the most popular luxury watch YouTuber is his penchant for dumping on Swiss brands.
“It’s a fashion watch for people with more money than sense,” Leonard says in a 2023 video titled ‘Why I Hate Hublot.’