BYD Bets on Brazil Agribusiness to Drive Hybrid Pickup Sales
- Company seeks annual sales of 10,000-15,000 units of the Shark
- BYD plans to have full production in Brazil by first half 2025
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BYD Co. has launched its sixth model in Brazil this year, gambling that its hybrid pickup truck can take on the likes of Toyota Motor Corp. and Ford Motor Co. in the Chinese carmaker’s latest endeavor for world domination.
The company’s 436-horse power Shark hybrid pickup was made available for pre-order earlier this month at 379,800 reais ($66,700), entering Brazil’s highly competitive medium-sized pickup segment where customers have traditionally preferred trucks powered by diesel or gasoline.