Consumer
McDonald’s CEO Says Company Is Preparing for ‘Challenging’ 2025
- Burger chain needs to provide ‘strong value,’ Kempczinski says
- He adds it’s easier to offer value on chicken than on beef
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McDonald’s Corp. expects that the wallets of their lower-income customers will remain stretched into next year, Chief Executive Officer Chris Kempczinski said Thursday.
“We’re starting to talk about 2025, and my message to our teams has been: ‘We need to be preparing for another challenging year,’” he said in remarks at a Boston College Chief Executives Club event. “We need to be making sure that we’ve got a really strong value proposition in all of our markets.”