Businessweek
This Insane Necklace (And More) Is Why Jewelry Brand Boucheron Is Booming
Have you ever seen anything like these pieces?
The Iceberg necklace from Boucheron’s Carte Blanche collection in July.
Photograph by Benjamin Bouchet for Bloomberg Businessweek
Since its founding in 1858, Boucheron has operated in the lofty realm of the world’s most prestigious jewelers, but the Parisian house hasn’t achieved the mass commercial presence in the US of a Bulgari, Cartier or Van Cleef & Arpels.
That’s beginning to change. After a decade of expansion in Asia, Boucheron opens its first boutique in New York this September, followed in the next few years by shops in Beverly Hills, Las Vegas and Miami.