Big Take Podcast

Gold, Bitcoin, NVIDIA … Veganism? Why There’s Now an ETF for Seemingly Everything

The market for ETFs is nearly 13 trillion dollars – and growing. But just what goes into an ETF? And why did they get so popular?

BlackRock's iShares Ethereum Trust ETF (ETHA) saw $248 million of shares exchange hands, clocking one of the highest-ever first-day traded values, according to Bloomberg Intelligence.

Photographer: Victor J. Blue/Bloomberg
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There is nearly $13 trillion invested in exchange-traded funds, or ETFs. ETFs that mirror the S&P 500. ETFs for gold. ETFs for bitcoin. There’s even a Vegan ETF. How did this market get so big and varied? And just what goes into one?