Businessweek
Dior Extends Smash Sauvage Fragrance Line With an Ode to Water
Can Eau Forte continue Francis Kurkdjian's run of hits?
Illustration by Julia Dufossé for Bloomberg Businessweek
Dior’s Sauvage fragrance line—currently including four scents—isn’t just the bestselling men’s cologne range in the world, it’s also often the world’s bestselling one, flat out.
Surely, then, Francis Kurkdjian, who’s been the LVMH-owned brand’s “perfume creation director” since 2021, wouldn’t want to mess with its winning formula when crafting brand extensions.