Big Take Asia Podcast

Japanese Businesses Go Back to Class to Learn How to Raise Prices

On today’s Big Take Asia podcast: as inflation returns, executives in Japan are rediscovering the lost art of raising prices.

People walk past bars and restaurants in Tokyo.

Photographer: Richard A. Brooks/AFP/Getty Images
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Costs are rising in Japan and small businesses risk being squeezed into oblivion if they don’t figure out how to raise their prices. After decades of deflation, many small Japanese companies are out of practice on exactly how to do it.