Entertainment

Paris Olympics Opening Ceremony Draws More Than 28.6 Million US Viewers

The audience was 60% larger than for the 2021 Tokyo games
NBC will stream every Olympic event on Peacock for US viewers

Teddy Riner, French Judo champion, holds a torch near the Olympic Cauldron during the opening ceremony of the Paris 2024 Olympic Games in Paris on July 26. — Teddy Riner, French Judo champion, holds a torch near the Olympic Cauldron during the opening ceremony of the Paris 2024 Olympic Games in Paris on July 26.
Photographer: Nathan Laine/Bloomberg

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By Brandon Mioduszewski and Benoit Berthelot

July 27, 2024 at 10:54 PM UTC

This article is for subscribers only.

The Olympics opening ceremony on Friday attracted a US TV audience of 28.6 million viewers on NBC and the Peacock streaming service, the highest audience since London 12 years ago, according to the network.

More than 2.5 million watched on Peacock, making it the No. 1 entertainment event on the four-year-old service. An additional 666,000 people watched in Spanish on Telemundo Deportes.