Rich Latin Americans, Tourists Draw Hotel Investments to Madrid

  • De Niro co-founded group Nobu is planning a hotel in the city
  • Madrid surpassed Paris in hotel investment interest this year
Tourists queue outside the entrance to the Royal Palace, in Madrid.Photographer: Thomas Coex/AFP/Getty Images
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Just doors down from where the Robert De Niro co-founded group Nobu Hospitality LLC is transforming a central Madrid office building into a luxury hotel, an iconic edifice was snapped up this week by Mexican investor Jeronimo Bremer’s firm, potentially to turn it into a five-star lodge.

The projects are adding to the buzz that’s made the Spanish capital a key destination for hoteliers — thanks to a boom in tourism, a sizzling-hot restaurant scene and an influx of well-heeled Latin Americans.