Altria’s Menthol E-Cigs Get FDA Nod as Menthol Debate Continues

The US Food and Drug Administration said Friday it’s allowing tobacco giant Altria Group Inc. to market four different menthol-flavored e-cigarettes, just two months after the Biden administration controversially delayed making a decision about banning menthol cigarette sales.

The products, marketed under Altria’s NJOY brand, are the first e-cigarettes to be approved that aren’t tobacco flavored. Before Friday, questions had been looming around whether the FDA would ever approve an e-cigarette with a flavor besides tobacco. The move will also help Atria diversify its business.