Branson Plans One-Stop Travel Shop as Virgin Atlantic Turns 40
- Cruise, hotel units to be more closely integrated with airline
- Mid-air massages unlikely to make a comeback, Branson says
This article is for subscribers only.
As Virgin Atlantic Airways Ltd. celebrates its 40th anniversary, founder Richard Branson plans to more closely integrate the airline with his cruise ships and hotel businesses to offer travelers a one-stop shop.
Branson said he would look to make the brands work more seamlessly, with people traveling on Virgin Voyages cruises getting airline loyalty points, while adding more hotels in the destinations the carrier flies to.