Businessweek
Why Big Luxury Brands Are Rushing to Make Fine Jewelry for Men
Louis Vuitton, David Yurman, John Hardy and other houses are looking at a market that’s expected to double in less than a decade.
Source: Louis Vuitton
Lately, famous men have been embracing outsize jewelry for their biggest public moments. Whether it’s chunky gold necklaces draped over colorful suits at the NFL draft or the cavalcade of diamond brooches pinned to tuxedos at the 2024 Academy Awards, male celebrities are going bold—and the world’s biggest jewelry makers are betting everyday shoppers will soon follow.
David Yurman, John Hardy and Louis Vuitton were among a host of brands this year that unveiled new fine- and high-jewelry collections with precious metals and gemstones. Prices are way up, too.