Businessweek
Gem-Set and High Design Watches Have Found Their Time to Shine
Big brand watchmakers and auction houses alike are finding that customers want bold statement pieces as well as high complications.
Chanel BOY∙FRIEND Skeleton Pink Edition with 1.95 carats of baguette-cut pink sapphires.
Source: Chanel
The most imaginative timepieces to emerge from the April watch fairs in Geneva weren’t the historical tourbillons or perpetual calendars. Instead they were models with exciting design, including sculpted gold watches, ones adorned with gems in innovative settings and pieces decorated using traditional techniques known as métiers d’art.
In other words, jewelry watches.