The Big Take

Why Netflix’s Price Hikes Aren’t Over Yet

Today on the Big Take: One of the most powerful media executives is virtually unknown. But his plan for Netflix could transform how we watch everything.

Peters at Netflix headquarters.

Photographer: Maggie Shannon for Bloomberg Businessweek

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Netflix is the biggest paid subscription streaming service in the world. But two years ago, its dominance was in question after it reported its first subscriber decline in over a decade. So the company did something radical: it cracked down on password sharing. The man behind the move? Well, he’s now one of the most powerful people in Hollywood.