Zyn Shortage? Nicotine Pouches Out of Stock in Several US States

Zyn, a hit nicotine pouch made by Philip Morris International Inc., is out of stock with with multiple retailers who ship nationwide, and some wholesalers are also reporting they’re having difficulty getting the product.

The scarcity comes after Philip Morris International, which also sells Marlboro cigarettes outside of the US, reported US volume of the nicotine pouches rocketed up 80% in the first quarter. There’s also a lawsuit about the products’ nicotine content and growing criticism of marketing practices, raising concern there could be a regulatory crackdown on the popular cigarette alternative. Zyn is an important source of growth for Philip Morris International as cigarette smoking declines and the vape industry is increasingly dominated by unauthorized products made in China.