Finance
Sweden’s SEB Opens Zurich Office to Serve Wealthy Nordic Expats
- Family offices to get administrative services as a first step
- Representative office to follow after regulator approval
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Sweden’s largest bank by market value, SEB AB, is opening an office in Zurich to cater to wealthy expatriates from the Nordic region.
The first Swedish bank to set up shop in Switzerland, SEB follows a raft of Norwegian rivals that are flocking to the country in the footsteps of their rich countrymen, many of whom have left their homeland following changes to taxes on wealth.