Businessweek

Denmark’s Beaches Set Visitor Records as Weather in the Med Heats Up

This summer, vacationers are betting on a cold coast.

Klitmøller Beach in Denmark’s Jutland.

Photographer: Mette Johnsen/VisitDenmark

If someone invited you to a place they called “Cold Hawaii,” would you be tempted to go? What if they told you the soft-sand beaches seemed never to end? Or that the evening ritual was fried fish and pale ale beneath purple-pink skies? Or that the water was a parade of surfable waves? Never mind the best part: You’d have it pretty much to yourself.

That’s what it’s like on the shores of Jutland, in northwestern Denmark, where the mainland literally juts into the North Sea. The beach paradise is about a five-hour drive from Copenhagen and an hour away from Aalborg’s well-connected international airport.