Meituan to Debut in Riyadh in First Expansion Beyond China
- KeeTa will debut in Saudi Arabia after Hong Kong success
- Founder Wang Xing leads global foray as China market slows
Meituan’s global expansion is emblematic of a push by Chinese companies abroad, seeking growth as local competition intensifies even while consumption wanes.
Source: Bloomberg
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Meituan is planning to launch its international food-delivery platform in Saudi Arabia’s capital, making its first move outside of greater China as growth slows in its home market.
The Beijing-based firm is working to debut its KeeTa app in the Middle East with Riyadh as the first stop, according to people familiar with the matter. Meituan has explored an expansion into the Middle East for months, the people said, asking not to be identified discussing private information. That launch could come as early as in coming months, one of the people said.