Altria Calls on FDA for More Enforcement Against Illegal Vape Competitors

Marlboro maker Altria Group Inc. is calling on the US Food and Drug Administration to do more to crack down on the illegal vape products that compete with its own authorized product, NJOY.

“We believe the FDA’s enforcement approach is not of the scale or scope needed to bring about fundamental change in the marketplace,” Altria Chief Executive Officer Billy Gifford said on the company’s first-quarter earnings call, according to a transcript. He described the proliferation of e-cigarettes that haven’t been authorized by the agency as a “threat to public health.”