Fashion

Valentino Chairman Bets Quiet Luxury Is Over After Michele Hire

Italian fashion house recruited ex-Gucci designer last month
Michele joins as luxury sector faces a slowdown in demand

Alessandro Michele
Photographer: Andreas Solaro/AFP/Getty Images

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By Angela Feliciano and Angelina Rascouet

April 22, 2024 at 2:06 PM UTC

The fashion industry’s era of so-called quiet luxury is over and affluent consumers will want bold designs again, the chairman of Valentino has predicted.

Rachid Mohamed Rachid said it will be “a new chapter” for Valentino after the Italian fashion house hired Alessandro Michele as its creative director last month.