B-Schools

The AI Chatbot That Could Transform Business School Accreditation

Deans, professors and administrators attending the world’s largest business education conference are test-driving an AI-powered tool that’s promising big changes.

At the 2024 AACSB International Conference and Annual Meeting in Atlanta

Photographer: Cindy Brown for AACSB

This week, at the annual meeting of the Association to Advance Collegiate Schools of Business in Atlanta (AACSB), many of the attendees—business school professors, deans and administrators—have been flocking to a booth to test-drive a chatbot developed to tackle some of the toughest issues in business education.

Developed by the Haub School of Business at Saint Joseph’s University in Philadelphia, the pilot program called ChatSDG is being pitched by Haub as a “revolutionary” tool that will let schools engage further with the outside world and become more relevant. From assessing the impact of business on society to provoking questions about the purpose of academic research, ChatSDG promises to transform business education into a “force for good,” says Haub professor David Steingard.