OpenAI Sprinting to Keep Up With Startups on AI-Generated Video
Software that can create convincing video from text prompts is progressing fast, raising questions about disinformation as well as the economics of AI.
The video circulating online of a trio of giant tusked beasts bounding through glistening white snow on a crisp day looked like something from a National Geographic documentary—except that woolly mammoths went extinct thousands of years before the invention of the video camera.
OpenAI released the 10-second clip in February to introduce Sora, its new artificial intelligence software that can turn written prompts into strikingly realistic-looking videos up to about a minute in length. The new feature, and the instant buzz around it, felt like a flashback to late 2022 when OpenAI introduced ChatGPT, upending the tech landscape overnight and pushing AI into the public consciousness.