Sura Investments Sees Mexico Nearshoring Boom as Key to Growth

  • CEO expects to double assets under management within 5 years
  • Firm offers pensions to employers moving closer to US border
Workers at a warehouse along the US-Mexico border in Ciudad Juarez, Mexico.Photographer: Paul Ratje/Bloomberg
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Sura Investments expects to benefit as manufacturers seek to move production facilities near the border between Mexico and the US, a trend known as “nearshoring.”

The company, a wealth management and corporate solutions unit of Medellin-based Sura Asset Management SA, is focusing its operation in Mexico on offering programs such as pension savings plans — the local equivalent of a 401(k) — to companies to provide for their employees.