Jeffrey Katzenberg, Joe Montana Firms Back AI Marketing Startup
Alembic will use artificial intelligence to tell companies whether their ads are working.
Jeffrey Katzenberg
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Alembic Technologies Inc., a startup that uses artificial intelligence to help companies tell whether their marketing campaigns are working, has raised $14 million from investors including DreamWorks co-founder Jeffrey Katzenberg’s VC firm.
Alembic uses AI to analyze how social media ad campaigns perform compared with, say, a Super Bowl commercial or billboard, and whether the customers drawn in bought the most profitable products. Katzenberg’s venture firm, WndrCo, led the round, which also included MXV Capital and Liquid 2 Ventures, former Hall of Fame quarterback Joe Montana’s firm.