Bonds
Italy Hits Sanremo Music Festival Audience With Bond Sales Pitch
- TV ad promotes debt issuance during broadcast from festival
- Premier Meloni’s administration is leaning harder on consumers
Teatro Ariston during the 74th Sanremo Music Festival 2024.
Photographer: Alessandro Levati/Getty Images
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Giorgia Meloni’s plan to shift the burden of Italy’s debt to her voters reached a new milestone when a pitch for government bond sales ran during the nation’s most iconic song contest.
The advertisement, which appeared during a public TV broadcast from the annual Sanremo Music Festival on Friday night, promoted an issuance of the BTP Valore bond later this month as offering an “advantageous return exclusively dedicated to small savers.”