Businessweek

The Mercedes Sports Car Loved by Princess Diana Is Having a Renaissance

SL-Class models from the 1990s are set for a propitious rise in price.

This SL that Princess Diana took delivery of in 1991; is now in the Mercedes-Benz Museum in Stuttgart.

Photographer: Ken Lennox/Mirrorpix/Getty Images

Be careful about asking someone who owns a 1990s-era Mercedes-Benz SL-Class auto what they like about the car. You might not be able to get them to stop talking.

“Everyone’s too busy fetishizing Porsches to notice anything else, but it’s such a perfect design,” says Matt Morris, a photographer who splits time in California between Napa and Los Angeles. He paid $17,000 in 2018 for his 1998 Mercedes SL 600. “I laugh every time I pull up to a hotel in Bel Air and they park me right out front, alongside cars people dropped $300,000 on.”