Businessweek
How $1,000-a-Night Hotel Rooms Became the New Normal
Thanks to inflation, competition and aspiration, luxury travel has reached a new standard.
A junior suite at the Bulgari Hotel Rome.
Source: Bulgari Hotel Roma
It wasn’t long ago that spending $1,000 a night on a hotel room was considered an extravagance, even among ultrahigh-net-worth travelers. But lately that figure merely gets you in the door at luxury properties in major markets.
Last year the new Raffles London at the OWO, Atlantis the Royal in Dubai and the Bulgari Hotel Rome all opened with rooms starting at $1,000 or more. At the Raffles, that buys you 31 square meters (333 square feet) of space—just enough for a king-size bed.