Kim Kardashian’s Skims Isn’t the Only Celebrity Brand to Watch
From Beyoncé’s tease at a hair-care line to Gal Gadot’s Goodles, more celebs are peddling products in 2024.
Illustration: Sam Taylor for Bloomberg Businessweek
Fame doesn’t always bring fortune, but attaching a famous name to an appealing product is a pretty reliable path. With loads of moneymaking tie-ups and investments in 2024, here are five enterprises in varying stages of growth poised for a big year.
Kim Kardashian’s Skims has upended the underwear industry, surging to almost $1 billion in net sales last year. After testing markets such as Paris and Hong Kong, she plans to open her first permanent shops in Los Angeles and New York in the coming months. It’s the start of an international store network with flagships following in more major cities. Established as a household name, Skims is considered by analysts to be a prime candidate for an initial public offering in 2024.