Starbucks to Double Stores in India as Coffee Consumption Booms
- US coffee giant aims to have 1,000 stores in India by 2028
- Cafe culture is increasingly popular in most-populous country
For Starbucks, the stronger push in India is part of broader ambitions to increase its foothold in some of the world’s most economically promising markets.
Photographer: Dhiraj Singh/BloombergThis article is for subscribers only.
Starbucks Corp. plans to more than double its stores in India in four years, opening the equivalent of one new shop front every three days, as the country’s growing middle class fuels a boom in coffee consumption.
The global coffee giant wants to operate 1,000 stores in India by 2028, and the focus will be in so-called tier-2 and tier-3 cities — those outside of its biggest metropolises, it said in a statement Tuesday. It will also expand drive-thrus, airports and 24-hour cafes, and expects its Indian workforce to double to 8,600.