Salesforce’s Benioff Cashing Out at Rate of $3 Million a Day

  • Billionaire CEO records hundreds of stock transactions a year
  • Cash now makes up about a third of his $9.3 billion fortune
Marc BenioffPhotographer: Marlena Sloss/Bloomberg
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Marc Benioff’s cash pile grows a bit every day, thanks to a unique selling strategy unlike any other billionaire tracked by the Bloomberg Billionaires Index.

Since July, the Salesforce Inc. co-founder has been selling 15,000 shares of the software company’s stock — about $3 million worth — almost daily. Including a smaller selling streak earlier in the year, Benioff has unloaded more than $475 million worth of shares in 170 or so transactions.