How the Tesla Cybertruck’s Price and Range Will Determine Its Fate
The size of the market for Elon Musk’s electric pickup will hinge on how much the company ends up charging for it. Here’s what to look for when Tesla releases final specs.
Tesla’s Cybertruck.
Photographer: Nic Coury/BloombergWhen Tesla Inc. starts delivering Cybertrucks to customers next week, it will answer a question with major implications for the broader automotive industry: How much does the thing actually cost?
When Elon Musk first unveiled a prototype in 2019, he touted a mid-tier version with more than 300 miles of range that would be priced at just $49,900. At the time, that was only a few hundred dollars from the average price consumers were paying for a Ford F-150, America’s best-selling pickup. The competitive price was as much a surprise as the Cybertruck itself.