Britain’s Food Inflation Brings Opportunity to Food Network Tasty UK
It’s becoming ever-more expensive to eat in the UK. One BuzzFeed-owned site is paying attention.
Creamy roasted red pepper pasta from Tasty UK’s Fiver Feast series.
Source: Tasty UK
If there’s one subject that everyone in the UK can agree on, it’s that food is getting more expensive. Earlier this year, the annual rate of food inflation hit a 45-year-high at over 19% before dipping to about 12%, according to the Office for National Statistics. Meanwhile, the inflation rate for meals at restaurants and cafes rose to over 9% in September.
Against this backdrop, one show produced by Tasty UK, a subsidiary of BuzzFeed Inc., has become a hit online: Season One of Fiver Feast hit 46 million views across its 28 episodes. Each episode—creator-led and under a minute long—demonstrates how to cook budget-friendly recipes that feed up to five people and cost less than £5 ($6.05) to make, such as air fryer-baked potatoes and a £1 pizza. Various recipes have been saved almost a million times across all social media platforms.