Hollywood Actors Fighting Over ‘Basic Principles’ of AI Replicas
SAG-Aftra’s chief negotiator says studios offered proposals “right at the end of our negotiating period that were really inconsistent with the idea of informed consent and fair compensation."
One month after the Hollywood writers’ strike ended following a landmark agreement with studios to establish guardrails for how artificial intelligence is used in their work, actors are still working to reach a similar deal for their own AI protections.
“The principle that actors need to have informed consent over the creation of a digital replica and the use of that digital replica and fair compensation, that's not negotiable,” said Duncan Crabtree-Ireland, chief negotiator for SAG-Aftra, on the latest episode of the Bloomberg Originals series AI IRL. “Those are basic principles that need to be enshrined.”