Whisky Giant Chivas Looks to Push More Single Malts Into India
- India is the world’s top market by volume for Scottish whisky
- Chivas CEO “cautiously optimistic” over India-UK trade talks
Jean-Etienne Gourgues
Photographer: Jon BradleyThis article is for subscribers only.
Sign up for the India Edition newsletter by Menaka Doshi – an insider's guide to the emerging economic powerhouse, and the billionaires and businesses behind its rise, delivered weekly.
French drinks giant Pernod Ricard SA is considering introducing more types of Scotch in India to tap the growing thirst for top-tier whiskey in the world’s most populous nation.