Billionaires Muscle In on Thai Convenience Store King’s Domain
- Beer baron gives discounts, logistics to lure small retailers
- CP All’s 7-Eleven dominance targeted by Berli Jucker, Central
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Some of Thailand’s wealthiest tycoons are looking to muscle in on the convenience-store sector, betting that a shift in consumer preferences for buying less but shopping more often will fuel demand for years to come.
Leading the charge is Thailand’s richest person, Charoen Sirivadhanabhakdi. The liquor mogul, with a net worth of about $11.5 billion, is planning an aggressive push to get 30,000 mom-and-pop shops to take up his ‘donjai’ business model by 2027.